Get More Clients With Highly Targeted

Accountant SEO

How We Help Accountants Grow Their Business & See A

5.7x ROI on Their Monthly SEO Investment

Increase Google Rankings

Get your accounting website ranking on Google for high-value keywords that potential clients are searching for.

More High-Quality Web Traffic

Get more interested accounting clients coming to your website each month.

Increased Leads & Phone Calls

Get more motivated clients calling your accounting firm to schedule an appointment.

You Get Your Time Back

Stop having your receptionist writing mediocre blog content or trying to figure out digital marketing on their own.

Here's What You Want To See With Your Accounting Website & SEO

When Someone Types into Google "Accountants Near Me", You Show Up Here...

When Someone Types into Google "Accountants Near Me", You Show Up Here...

Think about the way people search for accountants. Whether for personal or business finances, they pull out their laptop or smartphone.

They go to Google and type in something like “Accountants Near Me” – the FIRST thing to show up is the Maps area of Google called the Google Local Pack. The accountants that show up here “win” because they get the most phone calls.

When Someone Types into Google "Best Accountants in [City]", You Show Up Here...

When potential clients are looking for accountants, they often use the language of “best accountant near me” or “best accountants in [city]”.

The accountants that rank in the Maps area for these and other similar keywords get the most phone calls and website visitors.

When Someone Types Queries into Google like "Is Hiring an Accountant for Taxes Worth It?", You Show Up Here..

When Someone Types Queries into Google like "Is Hiring an Accountant for Taxes Worth It?", You Show Up Here..

People in need of an accountant ask tens of thousands, if not hundreds of thousands, of questions into Google each day. Questions like…

  • “How much does it cost to hire an accountant?”
  • “What is the difference between an accountant and a CPA?”
  • “How much should an accountant cost for a small business?”

Ranking for these keywords in Google proves that your website is “authoritative” and trustworthy.

People Are Searching Differently For Accountants Than They Used To

Just take a look and see the increase in people searching for “accountants near me” over the last five years. 

This screenshot comes from a tool called Google Trends (a tool created by Google itself). You can see the steady increase in the number of people searching for “accountants near me.”

See The Common Theme? You Want To Increase Your Accounting Business's Presence Online To Be Found By Motivated Clients.

What it comes down to is, you want more people in your city that are looking for an accountant to know that you exist. Whenever they do a Google search online around accountants, you want to show up over your competitors.

How Do You Get Tangible Results With Accountant SEO Services?

Step 1: Comprehensive SEO Audit

Most SEO companies fail to do this step. And, this is the most important step of all.

How can you get your accountant SEO where you want it to be if you don’t know where it is now?

We recommend doing a comprehensive SEO audit to determine your:

  • Current SEO performance
  • Current SEO errors
  • What your local competitors are doing
  • Technical SEO performance
  • And more

Step 2: Local SEO Visibility Audit

The goal for accounting SEO is to increase your “local visibility,” as we like to call it.

We use robust and powerful third party tools to run an “SEO visibility test” on your business. This allows us to see how visible your business is on Google.

The report looks like this:

Step 3: Create a Roadmap Based on Data

We now have a lot of data from the SEO audit and the local SEO visibility audit to use moving forward. 

SEO for accountants should be strategized based on the data gathered. Most other SEO companies fail to do this and just assume that something will work.

We recommend creating a comprehensive roadmap based on the data. If the data shows that your website is loading very slowly (which is negatively impacting performance), you should probably put your efforts towards fixing that first!

Step 4: Implement Highest Priority Changes First

Here’s where the magic happens:

Not all SEO tactics are created equal.

Adding internal links on a blog post from 2015 won’t make as big of an impact as improving your homepage’s content.

So, according to the data, you should target the “low hanging fruit” opportunities first.

You don’t have a Google My Business set up for your accounting business? You should probably create one! You don’t have a services page? You should probably build that first before worrying about the images on your About Us page.

Step 5: Local SEO Best Practices & Content Creation at Scale

Local SEO for accountants comes down to:

  • Consistent information that Google trusts
  • Accurate information
  • Authority

If your business phone number on your website is different than what’s on your Facebook page, that’s a red flag for Google.

Google won’t want to rank your business because it can’t trust that a user will actually get through to you if they try to call.

Having consistent NAPs on high-authority directories across the internet is vital.

Now, in regards to “authority,” that’s where content comes in. If you create content that answers the questions that your target audience is asking, then Google will see your business as more authoritative than an accounting firm that doesn’t have any valuable content on their site.

Step 6: Meticulously Track Data

The goal of SEO is to have a tangible impact on your accounting business. You want to get increased website visitors. Increased phone calls. And to ultimately have those activities lead to increased revenue. 

To ensure your SEO campaign is performing successfully, you must track data. Build a comprehensive dashboard that gives insights into your:

  • keyword rankings
  • website visitors
  • phone calls
  • and other important KPIs

Accounting SEO Services Shouldn't Be 🍪 Cutter - Everything Is 100% Customized To Your Business

Accountant SEO isn’t the same as SEO for other types of businesses. Unfortunately, many other SEO companies fail to recognize this. They use the same tactics and strategies that they use in other industries, thinking that it’ll work for accounting. That’s not the best way to do it.

We treat your business as unique. We take an individualized approach to each individual industry (such as accounting), to your specific city (Los Angeles might be different than a smaller town in Iowa), and your specific website (is your website built on WordPress or Webflow).

5 Tactical Local SEO Strategies for Accountants

Strategy 1: Google My Business Optimizations

This is an example of an accountant’s Google My Business:

This is what is shown on the front-end of a Google My Business. The part that a Google searcher can see.

Why do Google My Businesses matter for accountants?

Google My Business profiles are important ranking factors in order for your business to be relevant enough to rank in the Google Local Pack. If you forgot what the Google Local Pack is, below is a screenshot:

Optimizing your Google My Business helps you get found there ☝️

And, when you show up in the Google Local Pack, you get more phone calls and website visitors than your competitors. You WIN.

So, how do you properly optimize your Google My Business in order to land a spot in the Google Local Pack?

The answer is… this one’s important… Comprehensiveness.

Optimize your Google My Business by providing as comprehensive information as possible.

There are many sections that you can provide comprehensive information, such as:

  • Your categories
  • Your main description
  • Your services
  • Your products
  • Your photos

Here’s a quick example that showing the difference between comprehensive and not comprehensive for an accountant:

For your main description, you may just be inclined to write something like… “We are an accounting partnership dedicated to taking full care of your finances.”

Sounds motivating, but that is just one sentence… Google allows 750 characters for the main description. Use them! Do you offer small business accounting? What about cash flow management? Do you offer personal financial planning? How about Quickbooks setup? 

Answering EVERY possible question is how you can be more comprehensive on your website.

Strategy 2: On-Page SEO for Your Homepage and Location Pages

“On-page SEO for accountants” is just a fancy way of describing the content on your website.

It includes things like:

  • Your title tags
  • Your meta description
  • Your header tags (H1, H2, H3)
  • Internal and external links
  • Your images
  • And basically anything that you can put on a website page

On-page SEO for accountants matters. Why? Because Google cares about it.

For single-location accountants, the most important page on your website, from a local SEO perspective, is the homepage. For multi-location accountants, the most important pages on your website are your location pages.

When doing on-page SEO for these pages, you want to use SEO-friendly content through keywords while also providing as comprehensive information as possible to both the user and Google.

For example, instead of a title tag like “Johnson, Craig & Associates – 503.444.4444” you can give Google more context by writing something like “Trusted Accountants in Downtown Portland – Johnson, Craig & Associates.”

Strategy 3: Website Architecture Best Practices

This is an underrated SEO strategy for accountants. Your website architecture and your sitemap are intimately connected.

Google crawls your sitemap to understand your website architecture, which in turn allows Google to understand what your website is about. 

Here’s what a sitemap might look like to Google.

A little complicated, right? Don’t worry about it too much. What you need to know is that when Google looks at a sitemap like this one, it’s figuring out what your website is about (which is essential for local SEO).

The main point is that your website structure should make sense hierarchically. Let’s use two of the main services that accountants offer – 1) tax services and 2) financial planning.

Where do these pages need to live on your site? First, you should probably have a “services” page that has the URL structure similar to .com/services/

Now, any services that you offer (such as tax services and financial planning) should live UNDER this main services page, like this:

  • .com/services/tax-services
  • .com/services/financial-planning

This seems like a given, but many websites do this incorrectly, leaving out the hierarchy entirely. Instead, every page lives directly under the homepage. See below:

  • .com/services/
  • .com/tax-services/
  • .com/financial-planning/
  • .com/business-consulting/

With this structure, it’s not clear to Google that “Pet Vaccinations” is a service that you offer. It’s just another page on your site!

Strategy 4: Content Creation at Scale

Let the fun begin. Potential clients search for thousands of questions into Google every day.

Some are super local:

  • best financial planning accountant in Portland
  • small business accounting consult near Portland

Some are generic:

  • What is needed to set up QuickBooks?
  • What do I need to file taxes?
  • How can I best keep track of payroll?
  • Is TurboTax worth it?

If you answer these types of questions through comprehensive blog articles on your website, it will achieve 2 things:

1. You may rank in Google for these keywords and drive more traffic.

2. Google will notice and look at your website as an authority when stacked up against your competitors. Google will think, “They’re answering all of these accounting-related questions that users have. They must know their stuff. Their website must be more valuable than local competitors who haven’t answered any questions at all.”

Strategy 5: User Experience is a Bigger Deal Than You Think - Stop the Keyword Stuffing!

Old SEO strategies are out the window. Keyword stuffing… PBN link building… all the things that used to work. 

Google’s more intelligent now. And Google’s starting to understand that a user’s experience on a website is important.

What does this mean for you as an accountant?

  • Make it easy for users to find what they’re looking for. They shouldn’t have to spend 5 minutes deciphering whether you offer forensic accounting services or not.
  • Make it easy for users to contact you. Your phone number should be clickable on a mobile device. You should also consider an online schedule so someone can easily schedule an appointment. Anything to make the user’s experience as EASY as possible.
  • When writing content, your main priority is to add value to the reader. You can no longer get away with  outsourcing writers who produce vague, keyword-stuffed articles. Your content should thoroughly answer the user’s questions and add value to them.

The Top 4 SEO Mistakes That Accountants Make (Tip: Don't Make These Mistakes!)

Mistake 1: They don’t fill out their Google Business Profile in detail (or they don’t have one!)

The majority of accountants spend very little time setting up their Google Business Profile (around 3 minutes total). And, they spend even LESS time updating it each month (yes, it’s ideal for accountants to be updating their Google Business Profile each month). Not only that, but they leave out important details that Google’s bots like to look for. But not only bots, potential customers too!

Here are some of the specific mistakes we’ve seen:

  • Writing a short description, even though Google gives you 750 characters. Fill that thing up with valuable copy that’s SEO friendly about your accountant practice! When did you open your accounting firm? Can customers send you their forms digitally?
  • Not adding custom accountant services. Do you specialize in tax accounting? Budgeting? Small business taxes? Mention everything you do!
  • Not adding as MANY pictures as possible! Who doesn’t love to see a smiling accountant? Show your staff! Pictures of the inside and outside of your office work great as well.

Mistake 2: They don’t list all of their services properly on their website

Some accountants might not put a lot of thought into their website. They’re accountants, not web designers, after all.

They might think:

If people can find me and know how to contact me, what else is needed?

The reality is, an incomplete website can hurt Google rankings. Google’s bots love comprehensive websites with lots of complete info.

Here are some website mistakes that accountants make:

  • Not listing any of their accounting services on their website (tell people all of the different options you have to help their finances)
  • Listing only a few of their accounting services, like just “personal” and “business.” Do you offer “outsourced CFO” services? Do you help all types of businesses? Maybe you specialize in multi-state businesses?
  • If you’re a multi-location accountant practice, not having individual location pages for all of your different offices. Maybe you have an office in Portland and one in Vancouver.

Mistake 3: They fail to create data-driven content that adds value to their target audience

Just about anybody can put together a blog post and publish it. People even train AI to do it.

But not everybody can write blog content that drives engagement, helps with SEO, and is backed by data.

In fact, the average conversation about blog content looks something like this:

“Lisa, didn’t you once write a novel?”

“Yes, but I gave up because I really like account-”

“Congratulations Lisa, you’re now in charge of the blog!”

Lisa is a fantastic accountant, but she probably doesn’t know what it takes to write data-driven content. (hint: most people do not!) Here are some common mistakes that can happen with blog content:

  • The topic of the blog content is picked at random. For example, a blog titled “Best Ties To Wear for Managerial Accountants” might not generate that many clicks (except maybe from other fashion-forward accountants). But a well-crafted blog post about “How to Hire an Accountant” is much more likely to help with SEO, since that exact phrase is searched 210 times per month.
  • The blog post is too short, not informative, or not relevant to the accounting industry.
  • The blog post covers similar content as previous posts (duplicate content can hurt Google rankings).
  • The content is spammy, not written with the intent of anybody to read it, or otherwise trying to “game the system”. If you’ve added the keyword “top 10 accountant in Portland” a million times in one blog post, Google can catch on (and it can hurt your rankings).

Mistake 4: They don’t have a repeatable process for SEO

Let’s say an accountant writes a seemingly random blog post that goes viral overnight (the one that may have been slightly too political… we know you’ve seen those pop up every once in a while!). They start receiving more calls, emails, and contact form submissions.

But as the months go by, that increase in customers starts to fade.

The once viral blog post starts slipping in Google rankings.

What now?

This is quite common. Most accountants do not have a process in place to reliably and consistently drive web traffic. Here are some common mistakes:

  • They do not have a repeatable process for creating blog content.
  • They might treat each new blog post as a completely fresh start, and pick a topic out of thin air – they have no plan for the future.
  • They do not use any other SEO strategies outside of blog posts.

On Average, Our Accountant SEO Services Cost

31% Less Than Other SEO Companies

Compared to Other SEO Companies That Average Between $1.5k and $3k Per Month.

FAQs About Accountant SEO Services

Here are the most common questions we’ve heard.

What is Accounting SEO?

Accounting SEO is a form of digital marketing that helps accountants increase their visibility in search engines, particularly Google. 

The specific SEO strategies that are used for accountants vary greatly (which is why all accounting SEO is NOT created equal). 

Strategies include:

  • keyword research
  • on-page SEO
  • off-page SEO
  • Google Maps optimizations
  • local SEO
  • content creation
  • landing page creation
  • PR 
  • and more

Why is Accountant SEO Important?

Accountant SEO allows you to get in front of your target audience (the people looking RIGHT NOW to find accounting services).

Think about how social media marketing for accountants works: People are scrolling through Instagram or Facebook and stumble upon an advertisement for an accounting firm in their city. They might be actively looking for a new accountant, but it’s highly unlikely.

Now back to SEO, which puts you in front of motivated clints looking for what you have to offer.

SEO for accountants allows you to show up in Google for people actively looking for things like “best accountant near me” or “accountant in downtown Portland”. Ranking for those keywords has a MUCH higher conversion than people scrolling on Instagram.

How Long Does SEO for Accountants Take To Work?

Accountant SEO can take 1 week – 6 months for you to start seeing results. It depends on a variety of factors:

  • How big of a city you’re in
  • How long your website has been around
  • How your current SEO is performing
  • How high your website’s “domain authority” is
  • And much more

Some of our clients have seen 2x – 3x the phone calls within a month after starting their SEO campaign. Other clients don’t see noticeable increases in phone calls for 2-3 months.

But think about it this way:

If everyone could make a couple of tweaks on their website and rank overnight for the HIGHEST value keywords out there, like “best accountant in New York City” then the internet would go haywire.

These things take time for a reason. Google built their algorithms that way on purpose.

What Accountant SEO KPIs Should We Track?

Accountant SEO should be tracked meticulously.

You want to know, without a doubt, that the money you’re investing in SEO is working for your accounting business.

So, you need to track certain metrics to ensure that the campaign is working successfully:

  • Keyword rankings: Are your ranking on Page 1 of Google for your most important keywords? How are your keyword rankings changing from week over week? Month over month?
  • Organic website traffic: Is your organic website traffic from Google going up or down? Which keywords are driving the most traffic to your site?
  • Online lead submissions: Are you noticing more online leads? How are they changing from one month to the next?
  • Phone calls: Are you getting more phone calls from people searching on Google? How are phone calls changing over time?

What Type of Content Should Accounting Websites Have?

Accounting SEO should include content that your target audience is searching for on Google:

How do we know what keywords/content your target audience is searching for? We use advanced software and tools that give us insider information and data. We, for example, know that 3,600 people per month (on average) search for “small business accountant near me”.

So, we do extensive keyword research to find the topics/questions that people in need of accounting services are searching for. 

Questions like:

  • “What does a staff accountant do?”
  • “How much does a personal accountant cost?”
  • “How to add an accountant to QuickBooks online?”

If you create content that thoroughly answers these questions, then you can potentially rank in Google when people search for these.

Also, Google will favor your site more than competitors because Google will have more trust in your site.

What are the Most Valuable Accounting Keywords for SEO?

Question-Based Keywords:

KeywordVolumeKeyword Difficulty
what does an accountant do810050
how to become an accountant540044
how much does an accountant cost130039
how much is an accountant72042
what’s an accountant72047
what does a forensic accountant do59043
what is a staff accountant59048
what is an accountant salary59050
how much accountant make48050
how to find an accountant48055
what is an accountant slang48040
how much does a tax accountant cost39028
is being an accountant hard39036
what is a chartered accountant39048
what is accountant job39057
what do you do as an accountant32051
how much does a personal accountant cost26042
how much does a staff accountant make26041
how much does an accountant make per year26048
what does a staff accountant do26046
what does accountant mean26041
what is a certified public accountant26053
what is the average salary of an accountant26047
do i need an accountant21040
how to hire an accountant21051
what does an accountant do on a daily basis21043
how do you spell accountant17016
how much does it cost to hire an accountant17037
how much is a tax accountant17036
how much is an accountant for a small business17036
how to find a good accountant17051
how to find a tax accountant17048
what can a cpa do that an accountant can t17029
what does a tax accountant do17041
a certified public accountant cpa is14060
how do you say accountant in spanish14037
how to add an accountant to quickbooks online14046
how to find a good tax accountant14047
how to find an accountant for small business14047
how to invite accountant to qbo14039
what does a cost accountant do14039
are accountant fees tax deductible11027
how much does a forensic accountant cost11022
how to add accountant to quickbooks11047
what are the legal liabilities of an accountant11028
what is the difference between an accountant and a cpa11036
how long does an accountant have to keep records7033
how much should an accountant cost for a small business7032
how much should you pay an accountant7043
how to find a new accountant7053
how to find an accountant for your business7048
how to become a certified personal accountant5043
what is a senior accountant4044
where to find a good tax accountant4049
how much should a small business accountant cost3031
how much to hire an accountant3035
what is an accountant responsible for3049
what is an insolvency accountant3028
what is quickbooks accountant version3051
what is the difference between accountant and auditor3017
what is the job of an accountant in a company3051
what is the work of an accountant in a company3053
what is the work of an accountant in construction company3031
what does an accountant charge to do taxes2038
what information does my accountant need for business taxes2033
what’s a certified public accountant20 
what to ask an accountant when starting a business10 
what to bring to tax accountant10 
what to bring to your accountant at tax time10 
what to do to become an accountant10 
what to expect from an accountant10 
what to expect from your accountant10 
what to give your accountant for taxes10 
what to look for in an accountant10 
what to look for in an accountant for small business10 
what to look for when hiring an accountant10 
what to provide accountant for tax return10 
what to send accountant for taxes10 
what to send to accountant for tax return10 
when do i need an accountant10 
when do i need an accountant for my business10 
when do you become part qualified accountant acca10 
when do you need a tax accountant10 
when do you need an accountant10 
when should you hire an accountant for taxes10 
when should you use an accountant for taxes10 
when to get an accountant10 
when to hire a tax accountant10 
when to hire an accountant10 
where can i find an accountant10 
where to find a good accountant10 
where to find an accountant10 
where to get an accountant10 
why chartered accountant10 
why chartered accountant is important10 
why do small businesses need an accountant10 
why do you need an accountant10 
why hire an accountant for your business10 
why should i hire an accountant10 
why should i hire you answer for accountant10 
why you need an accountant10 

Main Keywords:

KeywordVolumeKeyword Difficulty
tax accountant near me2710054
tax accountant1480051
certified public accountant810064
quickbooks accountant660072
small business accountant near me360050
staff accountant360052
assistant accountant240046
bookkeeper vs accountant240037
business accountant190057
business accountant near me190049
certified public accountant near me160037
senior accountant160043
cpa tax accountant near me130052
cpa vs accountant130041
personal tax accountant near me130050
certified accountant100068
cpa accountant near me100051
hire an accountant100046
accountant description88059
cpa tax accountant88050
duties of an accountant88051
freelance accountant88042
personal accountant88027
personal accountant near me88046
small business tax accountant near me88042
accountant pay72051
an accountant72054
find an accountant72059
income tax accountant72052
professional accountant72051
real estate accountant near me72025
watch the accountant72050
what’s an accountant72047
accountant hourly rate59047
financial advisor vs accountant59039
international tax accountant59025
parks and rec accountant48039
real estate tax accountant48029
virtual accountant48024
accountant near me for taxes39049
accounts payable accountant39051
bank accountant39044
business tax accountant near me39037
trucking accountant39026
certified public accountant cpa32060
cost of accountant for small business32034
fbi accountant32043
find an accountant near me32050
qualified accountant32048
self employed accountant32017
systems accountant32030
turbotax vs accountant32031
accountant stereotypes26021
an accountant who combines accounting and investigating26013
ask my accountant26015
average income of an accountant26052
being an accountant26036
certified public accountant definition26050
certified tax accountant26054
financial advisor tax accountant near me26044
financial analyst vs accountant26033
government accountant26041
hire an accountant for taxes26047
income tax accountant near me26051
public accountant near me26052
real estate tax accountant near me26025
senior accountant resume sample26038
small business accountant fees26035
accountant client privilege21017
accountant company21053
accountant near me for small business21045
best accountant21054
certified accountant near me21050
certified managerial accountant21043
certified personal accountant21046
crypto tax accountant21028
good accountant21035
entertainment accountant17033
hiring an accountant for small business17045
accountant malpractice14025
accountant nearby14055
accountant needed14045
find a tax accountant14053
find a tax accountant near me14050
looking for accountant11054
accountant financial controller9035
controller and accountant general department payslip9024
difference between banker and accountant9023
individual tax return accountant9044
interview questions with answers for accountant9039
inventory accountant responsibilities9032
talk to an accountant9040
childcare accountant700
late tax return accountant7020
my accountant messed up my taxes7025
role of accountant in an organization7040
accountant for business taxes5047
accountant for performers500
accountant for tax filing5045
accountant for tradesmen500
accountant to do tax return5044
accountant to help start a business5044
accountant to project manager5027
bankruptcy accountant5012
benefits of having an accountant for your business5037
hire accountant in mumbai508
hire accountant near me5050
ask a tax accountant a question4038
associate chartered management accountant4044
audit staff accountant4017
average price for an accountant4037
spanish speaking accountant near me402
spanish accountant near me300
accountant for self employed near me2025
accountant for tax filing near me2045
affordable accountant near me2038
agriculture accountant near me2011
choosing an accountant2047
college accountant2039
company accountant2039
contact an accountant2036
cost to hire accountant2034
cpa or accountant for taxes2044
cryptocurrency tax accountant2019
dental accountant near me2015
financial accountant resume2025
financial advisor tax accountant2037
freelance accountant near me2030
hire accountant to do taxes2045
hire freelance accountant2026
hire part time accountant2023
hiring an accountant to do your taxes2043
law accountant2031
legalzoom accountant2021
low cost tax accountant2044
non profit accountant near me2022
questions to ask your tax accountant2031
quickbooks vs accountant2031
senior accountant duties2042
should i use turbo tax or an accountant2028
skills you need to be an accountant2046
spanish speaking accountant207
tax accountant consultation2030
tax accountant cryptocurrency2019
tax accountant description2043
tax accountant price2043
tax accountant salem oregon204
virtual tax accountant2017


How To Work With Us

First, you need to know – we don’t work with all accountants.

We only work with accountants that:

  • Are ambitious about growing their business
  • Have the bandwidth to take the growth that will come from working with us
  • Treat their employees and their customers well
If that sounds like you, then go through the easy process below:

Step 1

Request a 'Free SEO Audit'

This process takes about 2 minutes.

Step 2

Check Your Email

In less than 24 hours, one of our talented SEO specialists will send you a 3-5 minute customized video analysis. It will go over opportunities for you to outperform competitors.

Step 3

Sit Back And Watch Your SEO Skyrocket

Just look at our case studies of the success that other Portland businesses have seen. You can have the same results.

If you’re looking for Portland SEO services, we can help. Give us a call today to learn more about our pricing and availability. 

Let's Take Your Accounting Business From the "best kept secret" to the "most sought after brand"