Attract More Clients With Highly Targeted

Florists SEO

How We Help Florists Grow Their Business & See A

5.7x ROI on Their Monthly SEO Investment

Increase Google Rankings

Get your website ranking on Google Ads for florists for high-value keywords that customers are searching for.

More High-Quality Web Traffic

Get more interested customers coming to your website each month.

Increased Leads & Phone Calls

Get more motivated customers calling your shop to purchase flowers and plants.

You Get Your Time Back

Stop having to write your own blog content or trying to figure out digital marketing on your own.

Here's What You Want To See With Your Florist Website & SEO

When Someone Types "Florists Near Me" Into Google, You Show Up Here …

When Someone Types "Florists Near Me" Into Google, You Show Up Here …

Think about how people search for florists. They might be sitting on the couch with their soon-to-be-spouse, watching Netflix, and decide to pull out their smartphone. 

They go to Google and type in something like “Florist Near Me” – the FIRST thing to show up is the Maps area of Google, called the Google Local Pack. The florists that show up here “win” and get the most phone calls.

When Someone Types "Best Florists in [City]" Into Google, You Show
Up Here …

When customers are looking for florists, they often use the language of “best florist near me” or “best florist in Portland”. 

The florists that rank in the Maps area for these keywords get the most website visitors and phone calls. 

When Someone Types Questions Into Google Like "How Do I Choose the Best Florist," You Show Up Here …

When Someone Types Questions Into Google Like "How Do I Choose the Best Florist," You Show Up Here …

People looking for floral arrangements ask tens of thousands, if not hundreds of thousands, of questions on Google each day. Questions like…

  • “What flowers are best for a fall wedding?”
  • “What are the traditional flowers for a funeral?”
  • “Flowers for Valentine’s Day”

Ranking for these keywords in Google helps prove that your website is an “authority” and can be trusted.

People Are Searching Differently For Florists Than They
Used To

Check out the increase in people searching for “florist near me” over the last five years. 

This screenshot above comes from a tool called Google Trends (a tool created by Google itself). You can see the dramatic increase in the number of people searching for “florist near me.”

See The Common Theme? You Want To Increase Your Floral Shop’s Digital Presence Online To Be Found By Motivated Customers

At the end of the day, you want more customers in your city to know that you exist. Whenever they do a Google search online around florists, you want to show up over your competitors. 

How Do You Get Tangible Results With SEO Services for Florists?

Step 1: Comprehensive SEO Audit

Most SEO companies fail to complete this step. And this is the most critical step of all!

How can you get where you want to be if you don’t have any idea where you are?

We recommend doing a comprehensive SEO audit to determine:

  • Current SEO performance
  • Current SEO errors
  • What your local competitors are doing
  • Technical SEO performance
  • And more

Step 2: Local SEO Visibility Audit

The goal for SEO for florists is to increase what we call your “local visibility.” 

We use robust and powerful third-party tools to run an “SEO visibility test” on your business. This allows us to see how visible your business is on Google.

The report looks like this:

Step 3: Create a Roadmap Based on Data

We now have a lot of data from the SEO audit and the local SEO visibility audit. 

SEO for florists should be strategized based on data. Most other SEO companies don’t do this! They have a “hunch” that something will work but aren’t referencing any data.

We recommend creating a comprehensive roadmap based on your specific data. If the data shows that your website is loading really slowly (which is negatively impacting performance), you should probably fix that first!

Step 4: Implement Highest Priority Changes First

Here’s where the magic happens:

Not all SEO activities are created equal.

Updating the alt text for images on a blog post from your flower shop ads from 2015 won’t be as impactful as improving your home page’s content.

This is why, based on the data, you need to target the “low-hanging fruit” opportunities first. 

You don’t have a Google My Business set up? You should probably make one! You don’t have Service Pages specifically for “Weddings” and “Funerals,”  you should probably build those first before worrying about the photos you have posted on your “About Us” page. 

Step 5: Local SEO Best Practices & Content Creation at Scale

Here’s the bottom line. Local SEO for florists comes down to:

  • Consistent information that Google trusts
  • Authority; and
  • Accurate information

For example: If your floral business has a different phone number on your website than what’s on your Facebook page, that’s a red flag for Google.

If Google chooses to rank your business, they can’t trust that if a user picks up the phone and calls, they’ll actually get through to you.

Having consistent NAPs on high-authority directories across the internet is critical.

Now, when it comes to “authority,” that’s where content comes in. If you create content that answers the questions your target audience is asking, Google will see your business as more authoritative than a florist who does not have much content on their site.

Step 6: Meticulously Track Data

The goal of SEO is to have a tangible impact on your flower shop marketing. We want to increase your website visitors and up your phone calls. And to ultimately have those activities lead to increased revenue. 

To ensure your SEO campaign is performing as it should, you have to track data. Build a comprehensive dashboard that gives insights into your:

  • Keyword rankings
  • Website visitors
  • Phone calls; and
  • Other important KPIs

Top 4 Common SEO Mistakes Made by Florists

Not all SEO for florists is created equal! Let’s take a look at some common mistakes florists make, so you’ll know what to avoid.

Mistake 1: They Don’t Fill Out Their Google My Business in Detail

It’s all in the details! Your Google My Business listing should have your:

  • Business name
  • Address or service area
  • Phone number(s)
  • Website URL
  • Business hours
  • Photos
  • Reviews; and
  • Blog posts

The more information you give about your floral shop, the more likely it is that Google will rank you higher — and that customers will be able to easily find you.

Mistake 2: They Don’t List All of Their Services Properly on Their Website

Let potential floral customers know exactly what they’ll be able to get from you. Do you offer free consultations? Delivery? Floral arranging classes? Include all of it on your site.

Mistake 3: They Fail to Create Data-Driven Content That Adds Value to Their Target Audience

Do you teach classes? Offer local delivery? Keywords are key here. Creating articles and blog posts that provide valuable information for customers seeking floral arrangements — while also containing important keywords — is one of the best ways to be easily found on Google.

Mistake 4: They Don’t Have a Reputable Process for SEO

Trying to get your cousin Joe who “knows a little about computers” to plug a few keywords for florist website SEO into your site content isn’t going to cut it.

Working with an SEO expert is the best way to grow your floral business and allow potential customers to find it more easily during online searches.

Florist SEO Services Shouldn't Be 🍪 Cookie-Cutter — Everything Is 100% Customized To Your Business

Florist SEO is not the same as other types of SEO. But not every SEO company gets this. They use the same “tips and tricks” that they use in other industries, thinking that it’ll work with florists. That’s not how it works.

We treat your business as unique. We take an individualized approach to each industry (such as florists), to your specific city (NYC might be different than a small town in Kansas), and your specific website (is your website built on WordPress or Webflow?).

5 Tactical Local SEO Strategies for Contractors

Strategy 1: Google My Business Optimizations

This is an example of a florists Google My Business:

florist-gmb (1)

Well, this is an example of the front-end of a Google My Business account. The part that a person searching on Google can see.

Actually, before we go any further, let’s back up:

Why does Google My Business matter for florists? Google My Business profiles are relevant and important ranking factors if you’re wanting to rank in the Google Local Pack. If you forgot what the Google Local Pack is, here’s a screenshot:


Optimizing your Google My Business helps you show up there ☝️

And, when you rank in the Google Local Pack, you WIN. You get more phone calls and website traffic than that of your competitors.

But how do you optimize your Google My Business correctly so you can get found in the Google Local Pack?

The best way to optimize your Google My Business ready for it? To provide as comprehensive information as possible.

There are many sections in which you can be comprehensive, such as:

  • Your main description
  • Your categories
  • Your services
  • Your products
  • Your photos

Here’s a quick example that explains the difference between being comprehensive and not being comprehensive:

For your main description, you may just be inclined to write a sentence like… “We are a shop of flower enthusiasts who are ready to provide you with beautiful floral arrangements.”

That is just one sentence… Google allows 750 characters for the main description. Use them up! Do you offer consultations? Classes? Can you order specialty flowers? Do you have the capabilities for last-minute orders? 

Answering EVERY possible question is how you can be more comprehensive.


Strategy 2: On-Page SEO for Your Homepage and Location Pages

On-page SEO for florists is just a fancy way of describing the content on your website.

It includes things like:

  • Your title tags
  • Your meta description
  • Your header tags (H1, H2, H3)
  • Internal and external links
  • Your images
  • And basically anything that you can put on a website page!

Why does on-page SEO for florists matter? Well, because Google cares about it.

For single-location florists, the most important page on your website, from a local SEO perspective, is your homepage. For multi-location florists, the most important pages on your website are your location pages.

When doing on-page SEO for these pages, you want to implement SEO-friendliness through keywords while also providing as much comprehensive information as possible to the user (and Google).

For example, instead of a title tag like “Sunshine Floral – 503.111.1111” you can provide more context to Google by writing something like “Trusted Florist in Downtown Portland – Sunshine Florist.”

Strategy 3: Website Architecture Best Practices

This is an underrated SEO strategy for florists. Your website architecture and your sitemap are intimately connected.

Google crawls your sitemap to understand your website architecture, which in turn allows Google to understand what your website is about. 

Here’s what a sitemap might look like to Google.

A little confusing, right? Don’t worry about it too much. Just know that when Google looks at a sitemap like this, it’s putting together what your website is about (which is REALLY important for local SEO).

The main point is that your website structure should make sense hierarchically. Let’s use two of the main services that florists offer – 1) weddings and 2) funerals.

Where should these pages live on your site? First, you should probably have a “services” page that has the URL structure similar to .com/services/

Now, any services that you offer (such as weddings and funerals) should live UNDER this main services page. Like this:

  • .com/services/weddings
  • .com/services/funerals

This seems obvious, but many websites do this wrong. There’s no vertical architecture. Instead, every page lives directly under the homepage. Like this:

  • .com/services/
  • .com/weddings/
  • .com/funerals/
  • .com/prom/

With this structure, it’s not clear to Google that “Weddings” is a service that you offer. It’s just another page on your site!

Strategy 4: Content Creation at Scale

This is where it gets fun. Customers search for thousands of questions on Google every day.

Some are very local:

  • Best florists in [city]
  • Best wedding flowers [city]

Some are generic:

  • Why do people give roses?
  • How to choose wedding flowers?
  • Where do I buy a corsage?
  • How long does a floral arrangement last?

If you answer these types of questions through comprehensive blog articles on your website, it will do 2 things:

  1. You may rank in Google for these keywords that people are searching and therefore drive traffic.
  2. Google will take notice and see your website as an authority over your competitors. Google will think, “Wow, they’re answering all of these floral-related questions that users have. Their website is, therefore, more valuable than local competitors who haven’t answered any questions.”

Strategy 5: User Experience is a Bigger Deal Than You Think - Stop the Keyword Stuffing!

The old days are gone. Keyword stuffing … PBN link building … all the stuff that used to work. 

Google’s getting smarter. And Google’s starting to understand that a user’s experience on a website is important.

What does this mean for you as a florist?

  • Make it easy for users to find what they’re looking for. They shouldn’t have to spend 5 minutes figuring out if you do funeral arrangements or not.
  • Make it easy for users to contact you. Your phone number should be clickable on a mobile device. You should consider answering customer questions via text, so someone can easily find out exactly what they need to know without having to call. Anything to make the user’s experience SUPER easy.
  • When writing content, you should actually offer value to the reader. Gone are the days of outsourcing writers who produce vague, keyword-stuffed articles. Your content should thoroughly answer the user’s questions and add value to them.

On Average, Our SEO Services for Florists Cost

31% Less Than Other SEO Companies

Compared to Other SEO Companies That Average Between $1.5k and $3k Per Month.

FAQs About Florists SEO Services

Here are the most common questions we’ve heard.

What is Florist SEO?

Florist SEO is a form of marketing that helps florists increase their visibility in search engines, particularly Google. 

The specific SEO strategies that are used for florists vary greatly (which is why all florist SEO are NOT created equal). 

Strategies include:

  • Keyword research
  • On-page SEO
  • Off-page SEO
  • Google Maps optimizations
  • Local SEO
  • Content creation
  • Landing page creation
  • PR 
  • And more

Why Is SEO for Florists Important?

Florist SEO is important because it allows you to get in front of your target audience (the customers looking for a florist RIGHT NOW).

Think about how a social media flower marketing plan works: People are scrolling through Instagram or Facebook and stumble upon an advertisement for a florist in their city. They might be actively looking for a florist, but it’s unlikely.

On the other hand, SEO puts you in front of motivated buyers looking for what you have to offer.

SEO for florists allows you to show up on Google for people actively looking for a florist. Like people searching for “best florist near me” or “florist in downtown [city].” Ranking for those keywords has a MUCH higher conversion than people scrolling on Instagram.

How Long Does SEO for Florists Take To Work?

Florist SEO can take 1 week to 6 months for you to start seeing results. It depends on a variety of factors, including:

  • How big a city you’re in
  • How long your website has been around
  • How high your website’s “domain authority” is
  • How your current SEO is performing
  • And much more

Some of our clients have seen 2x-3x the phone calls within a month after starting their SEO campaigns. Other clients don’t see noticeable increases in phone calls for 2-3 months.

Think about this, though:

If everyone could make a couple of tweaks on their website and rank overnight for the HIGHEST value keywords out there, like “best florist in New York City” then the internet would go haywire.

Things take time. Google built its algorithms that way for a reason.

What Florists SEO KPIs Should We Track?

SEO for florists should be meticulously tracked.

You want to know, with absolute certainty, that the money you’re investing in SEO is working for your floral business.

Because of that, you need to track certain metrics to ensure that the campaign is working, including:

  • Keyword rankings: Are you ranking on page 1 of Google for your most important keywords? How are your keyword rankings changing week after week? Month after month?
  • Organic website traffic: Is your organic website traffic from Google going up or down? Which keywords are driving the most traffic?
  • Online lead submissions: Are you seeing more online leads? How are they changing month over month?
  • Phone calls: Are you getting more phone calls from people searching on Google? How are phone calls changing over time?

How Do You Promote a Florist?

By utilizing carefully targeted SEO. SEO for florists should include content that your target audience is searching for.

How do we know what keywords and content your target audience is searching for? We use advanced software and tools that give us insider information and data. For example, we know that 590 people per month (on average) search for “best wedding flowers.”

So, with that being said, we do extensive keyword research to find the topics and questions that customers have.

Questions like:

  • “How far ahead should I order flowers?”
  • “What are the best flowers for a summer wedding?”
  • “How do you preserve wedding flowers?

If you create content that answers these questions, then you can potentially rank in Google when people search for these.

Also, Google will favor your site more than competitors because Google will have more trust in your site. 

What are the Most Valuable Florist Keywords for SEO?

Question-Based Keywords:

Keyword Volume Keyword Difficulty
how to become a florist 2400 27
how much do florists make 1300 35
what is a florist 1000 51
how to be a florist 390 24
where do florists get their flowers 390 44
a new leaf florist 260 25
how much does a florist cost for a wedding 260 56
how much is a florist for a wedding 260 57
how do florists keep flowers fresh 210 35
a cut above florist 170 20
a florist near me 170 51
a goode florist 170 22
a johnson & sons florist 170 33
a touch of elegance florist 170 28
does 1800flowers use local florists 170 55
how do you spell florist 170 26
what do florists do 170 44
what does a florist do 170 48
a daisy a day florist 140 31
a moment of grace florist 140 24
a rose is a rose florist 140 26
a special touch florist 140 15
a touch of class florist 140 9
do you tip a florist 140 32
do you tip florist 140 33
how do you become a florist 140 29
how much to tip wedding florist 140 49
a beautiful california florist 110 31
a new beginning florist 110 33
a special rose florist 110 33
don evans florist 110 20
how much money do florists make 110 30
how to get a florist license 110 39
when to book florist for wedding 110 39
where is the nearest florist 110 49
a blooming earth florist 90 18
a bow k florist 90 19
a budding florist 90 22
a country florist sheldon iowa 90 12
a family tree florist temecula ca 90 26
a florist aurora flower delivery aurora co 90 26
a hometown florist benton ky 90 17
a johnson florist 90 40
a loving touch florist 90 14
a moment of grace florist warrenton mo 90 11
a simply southern florist enterprise al 90 8
a touch of country florist guilderland ny 90 26
a touch of vermont florist cranston ri 02920 90 19
a&l florist 90 20
do you need a license to be a florist 90 38
does a florist have to tell you who sent flowers 90 23
don evans florist kansas city 90 23
how do florists make money 90 42
how much does a florist make uk 90 22
how much money do florists make uk 90 35
how much to tip florist 90 43
how to become a florist online 90 48
how to start a florist 90 47
is being a florist a good career 90 33
what does it take to be a florist 90 31
what time do florists usually deliver 90 30
a and b florist florence sc 70 16
a basket of love florist 70 22
a better florist philippines 70 24
a bourne florist 70 25
a creation for you florist 70 13
a family tree florist 70 24
a florist is advertising 5 types of bouquets 70 5
a florist sells two dozen roses 70 6
a garden party florist 70 35
a garden party florist elmer nj 70 30
a heavenly florist 70 17
a heavenly florist newport news va 70 24
a johnson and sons florist st paul 70 31
a newberry florist and gifts 70 12
a special place west hartford florist 70 24
a special touch florist utica mi 70 15
a touch of class florist havana fl 70 17
a touch of country florist 70 21
a&b florist florence sc 70 16
do florists take back vases 70 12
do you tip florist delivery 70 33
don evans florist kansas city kansas 70 13
don johnson’s florist & bridal salon 70 9
how much should i tip my wedding florist 70 54
how to become a florist adelaide 70 23
how to become a florist in oklahoma 70 19
how to make money as a florist 70 34
how to tie a florist bow with ribbon 70 43
is being a florist hard 70 23
what do florists do with unsold flowers 70 9
what is the average salary of a florist 70 40
where does a florist work 70 50
who owns ftd florist 70 41
a arrangement florist flowers 50 58
a beautiful california florist long beach 50 32
a beautiful day florist port st lucie 50 11
a better florist korea 50 15
a better florist manila 50 32
a calla lily florist 50 20
a cut above florist alpine ca 50 14
a florist and more 50 16
a florist is advertising five types of bouquets 50 2
a man and a woman florist 50 26
a new leaf florist charlottesville 50 6
a night in bloom florist 50 26
a simple suggestion florist 50 8
a southern tradition florist leesburg fl 50 22
a touch of class florist gifts stockbridge ga 50 18
a vanity fair florist 50 18
a village florist sandwich ma 50 20
are you supposed to tip a florist 50 34
can florist hydrangeas be planted outside 50 29
de jasmine florist melaka 50 19
do you tip florist for wedding 50 54
don t go to wendy the florist manga 50 6
don’s florist charlottesville va 50 24
haven florist mullumbimby 50 15
how did florist learn the art of making bouquets 50 45
how mad is she florist 50 18
how much do florists make an hour 50 30
how much do wedding florists make 50 56
how much do you tip a wedding florist 50 47
how to be a florist tips 50 30
how to become a florist in pa 50 23
how to become an ftd florist 50 36
how to set up a florist shop 50 44
is florist a good career 50 35
what do florists sell 50 40
what does ftd florist mean 50 34
what is floristic composition 50 31
what is it like to be a florist 50 27
what kind of roses do florist use 50 40
what temperature do florists keep their coolers 50 23
where is the nearest florist shop 50 34
why knott florist waialua 50 15
a and a florist oxford mi 40 13
a arrangement florist greer sc 40 13
a beautiful california florist coupon code 40 10
a better florist instagram 40 25
a blossom shop florist bayville nj 40 16
a florist sold bouquets of red roses 40 3
a rose garden florist 40 30
a single rose florist south bend in 40 15
a touch of class florist greenville sc 40 27
a touch of love florist 40 20
a touch of spring florist 40 20
a wild bunch florist 40 18

Main Keywords:

Keyword Volume Keyword Difficulty
florist 550000 80
florist near me 450000 50
ftd florist 14800 75
florist delivery 12100 100
local florist 12100 79
florists 9900 87
local florist near me 6600 44
thrifty florist 6600 45
walter knoll florist 6600 57
wedding florist near me 6600 70
wholesale florist 6600 56
florist supplies 5400 60
fort lauderdale florist 5400 37
stranges florist 5400 50
terry’s florist 5400 59
chicago florist 4400 55
florist jobs near me 4400 35
florist naples fl 4400 40
mcnamara florist 4400 56
mcshan florist 4400 57
schnucks florist 4400 30
austin florist 3600 54
blooms florist 3600 38
colorado springs florist 3600 43
dallas florist 3600 58
dierbergs florist 3600 34
enchanted florist 3600 55
florist charlotte nc 3600 52
florist san francisco 3600 51
las vegas florist 3600 51
albuquerque florist 2900 49
atlanta florist 2900 52
best florist near me 2900 69
brooklyn florist 2900 50
denver florist 2900 53
florist austin tx 2900 51
florist greenville sc 2900 40
florist indianapolis 2900 56
florist jacksonville fl 2900 38
florist lexington ky 2900 43
florist louisville ky 2900 48
florist nyc 2900 65
florist wilmington nc 2900 37
forget me not florist 2900 42
ftd florist near me 2900 73
houston florist 2900 48
kremp florist 2900 58
nashville florists 2900 52
norfolk florist 2900 51
sacramento florist 2900 48
san antonio florist 2900 49
san diego florist 2900 48
seattle florist 2900 52
wholesale florist near me 2900 65
country florist 2400 43
dundalk florist 2400 48
florist alexandria va 2400 41
florist columbia sc 2400 39
florist columbus ohio 2400 48
florist greensboro nc 2400 47
florist huntsville al 2400 34
florist jobs 2400 41
florist new orleans 2400 40
florist philadelphia 2400 55
florist portland oregon 2400 54
florist raleigh nc 2400 50
florist rochester ny 2400 52
fort myers florist 2400 35
fort worth florist 2400 50
freytag’s florist 2400 51
furst florist 2400 43
how to become a florist 2400 27
lexington florist 2400 44
online florist 2400 96
orlando florist 2400 41
portland florist 2400 55
raimondi’s florist 2400 42
sherwood florist 2400 45
sparks florist 2400 45
tampa florist 2400 41
ashland addison florist 1900 42
baltimore florist 1900 52
bellevue florist 1900 38
boca raton florist 1900 42
boston florist 1900 61
carmel florist 1900 40
central square florist 1900 50
cincinnati florists 1900 50
colonial florist 1900 37
dc florist 1900 55
florist birmingham al 1900 41
florist charleston sc 1900 49
florist definition 1900 47
florist durham nc 1900 43
florist franklin tn 1900 36
florist henderson nv 1900 38
florist knoxville tn 1900 50
florist los angeles 1900 58
florist mobile al 1900 38
florist nashville tn 1900 51
florist nearby 1900 37
florist okc 1900 48
florist portland maine 1900 35
florist richmond va 1900 49
florist savannah ga 1900 32
florist scottsdale az 1900 44
florist springfield mo 1900 40
florist st petersburg fl 1900 39
florist staten island 1900 42
florist vancouver wa 1900 32
florist venice fl 1900 23
hillside florist 1900 33
honolulu florist 1900 47
in bloom florist 1900 53
jackson florist 1900 41
johnsons florist 1900 37
lafayette florist 1900 45
longmont florist 1900 36
mayesh wholesale florist inc 1900 46
mayfield florist 1900 44
miami florist 1900 47
rockcastle florist 1900 41
st louis florist 1900 52
tucson florist 1900 52
village florist 1900 34
virginia beach florist 1900 49
anderson florist 1600 33
avas florist 1600 61
beaverton florist 1600 36
beretania florist 1600 41
broadway florist 1600 37
chapel hill florist 1600 34
charlotte florist 1600 53
chattanooga florist 1600 36
city line florist 1600 42
eltingville florist 1600 37
fall river florist supply 1600 48
florist arlington va 1600 34
florist asheville nc 1600 33
florist athens ga 1600 29
florist baton rouge 1600 44
florist bend oregon 1600 31
florist clarksville tn 1600 32
florist columbus ga 1600 33
florist cumming ga 1600 11
florist fayetteville ar 1600 33
florist fayetteville nc 1600 32
florist frederick md 1600 33
florist fredericksburg va 1600 35

How To Work With Us

For starters – we don’t work with all florists.

We only work with florists who:

  • Are ambitious about growing their business
  • Have the bandwidth to take the growth that will come from working with us
  • Treat their employees and their customers well

If that sounds like you, then go through the easy process below:

Step 1

Request a 'Free SEO Audit'

This process takes about 2 minutes.

Step 2

Check Your Email

In less than 24 hours, one of our talented SEO specialists will send you a 3-5 minute customized video analysis. It will explain opportunities for you to outperform competitors.

Step 3

Sit Back And Watch Your SEO Skyrocket

Just look at our case studies of the success that other Portland businesses have seen. You can have the same results.

If you’re looking for SEO growth, we can help. Give us a call today to learn more about our pricing and availability.

Let's Take Your Floral Business From The "Best Kept Secret" To The "Most Sought After Brand"