Attract More Clients With Highly Targeted


How We Help HVAC Companies Grow Their Business & See A

5.7x ROI on Their Monthly SEO Investment

Increase Google Rankings

Get your HVAC website ranking on Google for high-value keywords that potential clients are searching for.

More High-Quality Web Traffic

Get more interested clients coming to your website each month.

Increased Leads & Phone Calls

Get more motivated HVAC customers calling your business to set an appointment.

You Get Your Time Back

Stop having your receptionist writing blog content or trying to figure out digital marketing on their own.

Here's What You Want To See With Your HVAC Website & SEO

When Someone Types into Google "HVAC Near Me", You Show Up Here...

When Someone Types into Google "HVAC Near Me", You Show Up Here...

Think about the way people search for HVAC companies. They’re probably sweating and frustrated that their AC blew in the middle of July, or their furnace went out in December, and they pull out their smartphone.

They go to Google and type in something like “HVAC Near Me” – the FIRST thing to show up is the Maps area of Google called the Google Local Pack. The HVAC companies that show up here “win” and get the most phone calls.

When Someone Types into Google "Best HVAC in [City]", You Show Up Here...

When people are looking for HVAC companies nearby, they often use the language of “best HVAC near me” or “best HVAC in [city]”.

The companies that rank in the Maps area for these keywords get the most phone calls and website visitors.

When Someone Types Queries into Google like "What to Do When Your Furnace Stops Working", You Show Up Here..

When Someone Types Queries into Google like "What to Do When Your Furnace Stops Working", You Show Up Here..

Home and business owners ask tens of thousands, if not hundreds of thousands, of questions into Google each day. Questions like…

  • “What does seer mean in HVAC?”
  • “What do HVAC techs do?”
  • “How much to replace HVAC system?”

Ranking for these keywords in Google proves that your website is an “authority” and can be trusted.

People Are Searching Differently For HVAC Companies Than They Used To

Just take a look and see the increase in people searching for “hvac near me” over the last five years. 

This screenshot above comes from a tool called Google Trends (a tool created by Google itself). You can see the steady increase in the number of people searching for “hvac near me.”

See The Common Theme? You Want To Increase Your HVAC Company's Digital Presence Online To Be Found By Motivated Home and Business Owners.

This is what it comes down to: You want more business and home owners in your city to know that you exist. Whenever they do a Google search online around HVAC, you want to show up over your competitors.

How Do You Get Tangible Results With HVAC SEO Services?

Step 1: Comprehensive SEO Audit

This is the most important step, and unfortunately, most other SEO companies skip it all together.

How can you get where you want to be if you don’t know where you are now?

We recommend doing a comprehensive SEO audit to determine your:

  • Current SEO errors
  • Current SEO performance
  • What your local competitors are doing
  • Technical SEO performance
  • And more

Step 2: Local SEO Visibility Audit

The goal for HVAC SEO is to increase your “local visibility,” as we call it.

We use robust and powerful third-party tools to run an “SEO visibility test” on your business. This allows us to see how visible your business is on Google.

The report looks like this:

Step 3: Create a Roadmap Based on Data

We now have a lot of data from the SEO audit and the local SEO visibility audit. 

SEO for HVAC should be strategized based on data. Most other SEO companies don’t do this, and instead go off of a “hunch” that something will work.

Our recommendation is to create a comprehensive roadmap based on the data. If the data shows that your website is loading very slowly (which is negatively impacting performance), you should probably fix that first!

Step 4: Implement Highest Priority Changes First

This part is interesting:

Not all SEO activities are created equal.

Adding image alt tags on a blog post from 2017 won’t be as impactful as improving the content on your homepage.

So, according to the data, you should be targeting the “low hanging fruit” opportunities first.

You don’t have a Google My Business set up for your HVAC company? That’s a great place to start! You don’t have a Services page? You should probably build that first before worrying about the images on your About Us page.

Step 5: Local SEO Best Practices & Content Creation at Scale

Local SEO for HVAC comes down to the following:

  • Consistent information that Google trusts
  • Accurate information
  • Authority

If your business has a different phone number on your website than what shows on your Facebook page, that sends up a red flag to Google.

If Google chooses to rank your business, they can’t trust that someone who tries to call would actually get through to you.

Having consistent NAPs on high-authority directories across the internet is critical.

Now, when looking at “authority,” that’s where content comes in. If you create content that answers your target audience’s questions, Google will see your business as more authoritative than an HVAC company that doesn’t have much content on their site.

Step 6: Meticulously Track Data

The goal of SEO is to have a tangible impact on your HVAC business. You want an increase in website visitors and phone calls. And that should ultimately lead to increased revenue. 

To ensure your SEO campaign is performing successfully, you have to track data. Build a comprehensive dashboard that gives insights into your:

  • keyword rankings
  • phone calls
  • website visitors
  • and other important KPIs

HVAC SEO Services Shouldn't Be 🍪 Cutter - Everything Is 100% Customized To Your Business

HVAC SEO isn’t the same as other types of SEO. Unfortunately, most other SEO companies fail to make this distinction. They use the same “tips and tricks” that they use in other industries, thinking that it’ll work with HVAC. That’s not the most effective strategy.

We treat your business as unique. We take an individualized approach to each individual industry (such as HVAC), to your specific city (Portland might be different than a smaller town in Missouri), and your specific website (is your website built on WordPress or Webflow).

5 Tactical Local SEO Strategies for HVAC

Strategy 1: Google My Business Optimizations

This is an example of an HVAC’s Google My Business:

This is what the front-end of a Google My Business looks like. The part that a Google searcher can see.

Actually, let’s back up for a minute:

Why do Google My Businesses matter for HVAC companies? Google My Business profiles are relevant and important ranking factors in order to rank in the Google Local Pack. Here’s an example of what the Google Local Pack looks like:

Optimizing your Google My Business helps you get found there ☝️

And, when you’re found in the Google Local Pack, you WIN. You get more website visitors and phone calls than your competitors.

So, how do you optimize your Google My Business correctly so that you get found in the Google Local Pack?

The answer is summed up in one word: Comprehensiveness

The best way to optimize your Google My Business is to provide as comprehensive information as possible.

There are many sections where you can provide comprehensive information, like:

  • Your main description
  • Your categories
  • Your products
  • Your services
  • Your photos

Here’s a quick example that explains the difference between being comprehensive and not being comprehensive:

For your main description, you may be inclined to write a sentence like… “We are a team of trained professionals in all things HVAC and dedicated to quality service.”

That’s only one sentence… Google allows 750 characters for the main description. Use them to your advantage! Do you offer both residential and commercial services? Do you offer thermostat installation? What about furnace maintenance? Do you offer water heater replacement? 

Answering EVERY possible question is how you can be more comprehensive.

Strategy 2: On-Page SEO for Your Homepage and Location Pages

On-page SEO for HVAC is just a way of describing the content on your website.

It includes things like:

  • Your header tags (H1, H2, H3)
  • Your title tags
  • Your meta description
  • Your images
  • Internal and external links
  • And basically anything that you can put on a web page!

Why does on-page SEO for HVAC  matter? Well, Google cares about it.

For single-location HVAC companies, the most important page on your website, from a local SEO perspective, is the homepage. For multi-location HVAC businesses, the most important pages on your website are your location pages.

For on-page SEO for these pages, you want to implement SEO-friendliness through keywords while also providing as comprehensive information as possible to the user (and Google).

For example, instead of a title tag like “Beaverton Heating & Cooling – 503.111.1111” you can provide more context to Google by writing something like “Trusted HVAC Company in Beaverton – Beaverton Heating & Cooling.”

Strategy 3: Website Architecture Best Practices

This is an underrated SEO strategy for HVAC businesses. Your website architecture and your sitemap are intimately connected.

Google crawls your sitemap to understand your website architecture, which in turn allows Google to understand what your website is about. 

Here’s an example of what a sitemap might look like to Google:

A little overwhelming, right? Don’t worry about it too much. Just know that when Google looks at a sitemap like this, it’s putting together what your website is about (which is SUPER important for local SEO).

The main thing is that your website structure should make sense hierarchically. Let’s use two of the main services that HVAC companies offer – 1) heater repair and 2) air conditioner installation.

Where should these pages live on your site? First, you should probably have a “services” page that has the URL structure similar to .com/services/

Now, any services that you offer (such as heater repair and air conditioner installation) should live UNDER this main services page. See below:

  • .com/services/heater-repair
  • .com/services/air-conditioner-installation

This seems obvious, but many websites do this wrong. There’s no vertical architecture. Instead, every page lives directly under the homepage. See below:

  • .com/services/
  • .com/heater-repair/
  • .com/air-conditioner-installation/
  • .com/water-heater-replacement/

With this structure, it’s not clear to Google that “Heater Repair” is a service that you offer. It’s just another page on your site!

Strategy 4: Content Creation at Scale

This is where it gets fun. Home and business owners search for thousands of questions into Google every day.

Some are very local:

  • best air conditioning maintenance in Portland
  • best heater repair near Portland

Some are generic:

  • How do I know when to replace my furnace?
  • Can my house have a smart thermostat?
  • Why is my ac blowing hot air?

If you answer these types of questions through comprehensive blog articles on your website, it will do 2 things:

1. You may rank in Google for these keywords that people are searching and therefore drive traffic.

2. Google will take notice and see your website as an authority over your competitors. It will think “Wow, they’ve answered all these HVAC-related questions that users have. Therefore, their website is more valuable than local competitors who haven’t answered any questions.”

Strategy 5: User Experience is a Bigger Deal Than You Think - Stop the Keyword Stuffing!

The old SEO strategies are gone. Keyword stuffing… PBN link building… all the stuff that used to work. 

Google’s getting smarter and starting to realize that user experience on a website is important.

What does this mean for you as an HVAC company?

  • Make it easy for users to find what they’re looking for. They shouldn’t have to spend 10 minutes figuring out if you offer thermostat installation or not.
  • Make it easy for users to contact you. Your phone number should be clickable on a mobile device. You should consider online scheduling so someone can easily make an appointment for maintenance or repairs. Anything to make the user’s experience SUPER easy.
  • When writing content, you should actually offer value to the reader. Outsourcing writers who produce vague, keyword-stuffed articles is a thing of the past. Your content should add value to the reader and thoroughly answer their questions.

On Average, Our HVAC SEO Services Cost

31% Less Than Other SEO Companies

Compared to Other SEO Companies That Average Between $1.5k and $3k Per Month.

FAQs About HVAC SEO Services

Here are the most common questions we’ve heard.

What is HVAC SEO?

HVAC SEO is a form of digital marketing that helps HVAC businesses to increase their visibility in search engines, namely Google. 

The specific SEO strategies that are used for HVAC vary greatly (which is why all HVAC SEO is NOT created equal). 

Strategies include:

  • keyword research
  • on-page SEO
  • off-page SEO
  • local SEO
  • Google Maps optimizations
  • content creation
  • landing page creation
  • PR 
  • and more

Why is HVAC SEO Important?

HVAC SEO is important because it puts you in front of your target audience (the home or business owners looking RIGHT NOW to find a trustworthy HVAC technician).

Think about how social media marketing for HVAC works: People are scrolling through Instagram or Facebook and stumble upon an advertisement for an HVAC company in their city. They might be actively looking for HVAC services, but it’s pretty unlikely.

On the other hand, SEO puts you in front of motivated buyers looking for what you have to offer:

People like this are searching for phrases like “best hvac near me” or “hvac in downtown Portland.” Ranking for those keywords has a MUCH higher conversion than people scrolling on Instagram.

How Long Does SEO for HVAC Take To Work?

HVAC SEO can take 1 week – 6 months for you to start seeing results. It depends on a variety of factors:

  • How big of a city you’re in
  • How high your website’s “domain authority” is
  • How long your website has been around for
  • How your current SEO is performing
  • And more

Some of our clients have seen 2x – 3x the phone calls within a month after starting their SEO campaign. Other clients don’t see noticeable increases in phone calls for 2-3 months.

But think about it this way:

If everyone could make a couple of minor tweaks on their website and rank overnight for the HIGHEST value keywords out there, like “best HVAC in Chicago” then the internet would go haywire.

These things take time. Google built their algorithms that way on purpose.

What HVAC SEO KPIs Should We Track?

HVAC SEO should be meticulously tracked.

You want to know, without a doubt, that the money you’re investing in SEO is working for your HVAC  business.

Because of that, you need to track certain metrics to ensure that the campaign is working:

  • Keyword rankings: Are your ranking on Page 1 of Google for your most important keywords? How are your keyword rankings changing from week to week? Month to month?
  • Organic website traffic: Is your organic website traffic from Google going up or down? Which keywords are driving the most traffic to your site?
  • Online lead submissions: Are you seeing more online leads? How are they changing from one month to the next?
  • Phone calls: Are you getting more phone calls from people searching on Google? How are phone calls changing over time?

What Type of Content Should HVAC Websites Have?

HVAC SEO should include content that your target audience is searching for on Google:

How do we know what keywords/content your target audience is searching for? We use advanced software and tools that give us insider information and data. We, for example, know that 9,900 people per month (on average) search for “hvac parts near me”.

So, with that being said, we do extensive keyword research to find the topics/questions that home and business owners have. 

Questions like:

  • “How long does HVAC last?”
  • “How to install uv light in HVAC”
  • “How to change HVAC filter?”

If you create content that answers these questions, then you can potentially rank in Google when people search for these.

Also, Google will favor your site more than competitors because Google will have more trust in your site.

What are the Most Valuable HVAC Keywords for SEO?

Question-Based Keywords:

KeywordVolumeKeyword Difficulty
what is hvac1480042
what does hvac stand for810044
what is hvac system540047
what does hvac mean190041
what is hvac technician160038
how long do hvac systems last130036
how much is a new hvac system130041
how much does a new hvac system cost88043
how much does an hvac system cost88041
how does an hvac system work72022
how long does hvac last72035
how much is an hvac system72042
how often to change hvac filter72052
how does hvac work59025
how much does hvac cost59041
how much does it cost to replace hvac system48045
how much is a hvac unit48048
what is plenum in hvac48011
how hvac systems work39025
how long do hvac units last39025
how much to replace hvac system39041
how to clean hvac ducts39035
how to install uv light in hvac39027
what do hvac techs do39036
what does an hvac technician do39035
what does hvac do39051
what does seer mean in hvac39035
does home warranty cover hvac32029
how much does new hvac cost32041
how much is hvac school32039
how to change hvac filter32035
what does hvac r stand for32025
what is an hvac unit32040
what size hvac do i need32034

Main Keywords:

KeywordVolumeKeyword Difficulty
hvac near me11000060
hvac supply near me4950074
hvac companies near me2710058
hvac contractors2710057
hvac service near me2710054
hvac supply2710068
hvac system2710066
hvac meaning2220050
hvac repair2220056
hvac repair near me2220055
hvac technician1810050
hvac companies1480047
what is hvac1480042
hvac filters990058
hvac installation990045
hvac parts near me990074
hvac service990056
hvac tools990044
hvac unit990061
uv light for hvac990032
hvac certification810042
hvac direct810054
hvac parts810060
what does hvac stand for810044
hvac contractors near me660056
hvac maintenance660048
hvac vacuum pump540038
mini split hvac540049
plenum hvac540039
split system hvac540036
what is hvac system540047
best hvac system440050
hvac capacitor440031
hvac cleaning440065
hvac definition440048
hvac gauges440038
hvac partners440022
hvac replacement cost440050
hvac store near me440075
hvac supply store near me440073
hvac system cost440045
commercial hvac360031
ductless hvac360059
hvac air filters360053
hvac duct360044
hvac duct cleaning360062
hvac ductwork360049
hvac talk360043
hvac tech360044
new hvac system cost360050
best hvac companies near me290055
hvac compressor290040
hvac condenser290032
hvac distributors290062
hvac installers near me290056
hvac parts store near me290072
hvac register290049
hvac replacement290045
hvac stands for290038
hvac supply house290065
air scrubber hvac240027
how much do hvac techs make240041
hvac blower motor240034
hvac cost240046
hvac equipment240050
hvac heat pump240041
hvac installation cost240050
hvac memes240017
hvac tape240044
hvac union240033
hvac vent240042
mini split hvac system240054
price hvac240055
commercial hvac companies190042
cost to replace hvac system190049
hvac diffuser190029
hvac hepa filters190030
hvac inspection190035
hvac navigator190025
hvac partners login190022
hvac parts supply near me190068
hvac system diagram190032
hvac technician near me190052
hvac tool bags190029
hvac unit cost190050
lg hvac190044
what does hvac mean190041
digital hvac gauges160036
heat exchanger hvac160029
hvac air purifier160044
hvac cleaning near me160061
hvac controls160040
hvac engineer160047
hvac financing160042
hvac humidifier160034
hvac store160074
hvac supply store160068
hvac tune up160035
hvac wholesale160059
uv light for hvac system160035
hvac air conditioning130071
hvac brands130051
hvac careers130033
hvac coil130038
hvac coil cleaner130041
hvac condensate drain line design130030
hvac contactor130023
hvac diagram130033
hvac distributors near me130063
hvac furnace130042
hvac industry130053
hvac load calculation130049
hvac package unit130038
hvac programs130035
hvac programs near me130039
hvac sales130030
hvac system types130029
hvac thermostat130057
hvac vent covers130051
hvac zoning system130038
parts of hvac system130017
residential hvac130063
residential hvac contractors near me130054
static pressure hvac130030
whats hvac130029
ars hvac100041
baker hvac100042
commercial hvac companies near me100045
commercial hvac near me100046
ductless hvac system100047
geothermal hvac100046
home hvac system100062
horizon hvac100072
hvac air handler100039
hvac apprenticeship near me100030
hvac books100020
hvac calculator100054
hvac chiller100037
hvac components100025
hvac condensate pump100037
hvac dealers near me100064
hvac dehumidifier100032
hvac duct insulation100051
hvac filter replacement100061
hvac float switch100021
hvac grills100048
hvac installer salary100039
hvac leak detector100026
hvac line set100032
hvac maintenance near me100054
hvac recovery machine100041
hvac school online100050
hvac service cost100032
hvac size calculator100046
hvac symbols100030
hvac tool kit100031
hvac tools list100043
hvac transformer100023
hvac units for sale100061
hvac wiring diagram100037
lennox hvac systems100059
local hvac companies100050
lowes hvac100069
new hvac cost100044
split unit hvac100053
taco hvac100048
trane hvac units100061
best hvac88040
best hvac brands88043
best hvac filters88058
blue dot hvac88036
carrier hvac units88064
commercial hvac contractors88025
erv hvac88037
fire and ice hvac88026
goodman hvac age88033
hannabery hvac88040
heat pump vs hvac88023
how long is hvac school88039
hvac basics88032
hvac booster fan88024
hvac cover88038
hvac design88033
hvac drain pan88032
hvac electrical88038
hvac fan88025
hvac freon88024
hvac heating88060
hvac heating and cooling88063
hvac insulation88035
hvac leaking water88032
hvac maintenance cost88031
hvac manifold gauges88033
hvac manufacturers88042
hvac mechanic88042
hvac parts supply88059
hvac pipe88052
hvac refrigerant88035
hvac replacement cost estimator88041
hvac sheet metal88033
hvac system components88023
hvac system installation88043
hvac system prices88045
hvac systems for sale88057
hvac thermostat wiring88045
hvac vent cleaning88056
hvac wall unit88043
hvac warranty88037
hvac wholesale near me88069
hvac work88045
new hvac system88046
residential hvac near me88059
what is hvac stand for88039
accumulator hvac72025
best hvac air filter72059
best hvac companies72045
bipolar ionization hvac72052
cost to install hvac system with ductwork72043
emergency hvac near me72033
fresh air intake hvac72025
hepa air filter for hvac72031
hvac and plumbing72026
hvac blower72027
hvac blower motor replacement72027
hvac business72045
hvac control module72027
hvac cost estimator72047
hvac duct cleaning near me72059
hvac evaporator coil72043
hvac for dummies72019
hvac forum72033
hvac fuse72015
hvac gauge set72041
hvac hiring near me72034
hvac icon72019
hvac inspection cost72037
hvac journeyman salary72028
hvac marketing72037
hvac motor72034
hvac multimeter72024
hvac near72055
hvac news72036
hvac parts & supplies72062
hvac plumbing72042
hvac return duct72035
hvac seer rating72034
hvac serial number lookup72029
hvac service technician72038
hvac software72062
hvac solutions72029
hvac specialist72037
hvac stickers72021
hvac stocks72048
hvac tactical72033
hvac test72037
hvac thermometer72025
hvac troubleshooting72039
hvac troubleshooting chart72025
hvac union near me72030
hvac vs electrician72021
hvac wiring72045
hvac zoning72040
is hvac a good career72020
manometer hvac72021
micron gauge hvac72017
no credit check hvac financing near me72021
rooftop hvac unit72044
sequencer hvac72016
sobieski hvac72038
suction line hvac72025
superheat hvac72040
tempstar hvac72037
whole house air purifier hvac72042
3 ton hvac unit59042
american hvac59033
american standard hvac reviews59040
anti diy hvac59015
average cost to replace hvac59041
average hvac technician salary59050
best hvac repair near me59044
commercial hvac contractors near me59045
cost to install hvac system59044
day and night hvac59034
emergency hvac59033
emergency hvac services59033
filter drier hvac59018
goodman hvac systems59058
home hvac59070
hvac boots59025
hvac capacitor near me59046
hvac cleaning cost59052
hvac control system59036
hvac depreciation life59047
hvac drain line59034
hvac duct connectors59034
hvac duct sizing calculator free59033
hvac duct supplies59052
hvac ductwork installation59043
hvac estimator59033
hvac fan motor59030
hvac filter sizes59039
hvac flexible duct59038
hvac foil tape59047
hvac free estimate59022
hvac inspection near me59036
hvac not blowing cold air59021
hvac portland59045
hvac premium59035
hvac pressure switch59029
hvac pump59036
hvac quotes59023
hvac rectangular duct59027
hvac register size chart59025
hvac relay59019
hvac replacement near me59050
hvac return59038
hvac reviews59052
hvac surge protector59026
hvac system cost per square foot59047
hvac tech school59046
hvac tools for sale59038
new hvac59047
replacing hvac system59037
rheem hvac reviews59035
smart hvac vents59033
subcooling hvac59033
ultraviolet light for hvac59029

How To Work With Us

First of all – we don’t work with all HVAC businesses.

We only work with HVAC companies that:

  • Are ambitious about growing their business
  • Have the bandwidth to take the growth that will come from working with us
  • Treat their employees and their customers well
If that sounds like you, then go through the easy process below:

Step 1

Request a 'Free SEO Audit'

This process takes about 2 minutes.

Step 2

Check Your Email

In less than 24 hours, one of our talented SEO specialists will send you a 3-5 minute customized video analysis. It will explain opportunities for you to outperform competitors.

Step 3

Sit Back And Watch Your SEO Skyrocket

Just look at our case studies of the success that other Portland businesses have seen. You can have the same results.

If you’re looking for Portland SEO services, we can help. Give us a call today to learn more about our pricing and availability. 

Let's Take Your HVAC Business From the "best kept secret" to the "most sought after brand"