Attract More Clients With Highly Targeted

Jewelers SEO


How We Help Jewelers Grow Their Business & See A

5.7x ROI on Their Monthly SEO Investment

Increase Google Rankings

Get your jewelers website ranking on Google for high-value keywords that customers are searching for.

More High-Quality Web Traffic

Get more interested customers coming to your website each month.

Increased Leads & Phone Calls

Get more motivated customers calling your store to view merchandise.

You Get Your Time Back

Stop having to write your own blog content or try to figure out digital marketing.

Here's What You Want To See With Your Jewelers Website & SEO

When Someone Types "Jewelers Near Me" Into Google, You Show Up Here …

seo for jewelers

When Someone Types "Jewelers Near Me" Into Google, You Show Up Here …

Think about how people search for jewelers. They’re probably cuddling with their significant other on the couch, watching some Netflix, and they pull out their smartphone. 

They go to Google and type in something like “Jeweler Near Me” – the FIRST thing to show up is the Maps area of Google called the Google Local Pack. The jewelers that show up here “win” and get the most phone calls.

When Someone Types "Best Jeweler in [City]" Into Google, You Show
Up Here …

seo for jewelers

When customers are looking for jewelers, they often use the language of “best jeweler near me” or “best jeweler in Portland”. 

The jewelers that rank in the Maps area for these keywords get the most website visitors and phone calls. 

seo for jewelers

When Someone Types Questions Into Google Like "How Do I Find the Best Jeweler," You Show Up Here …

seo for jewelers

When Someone Types Questions Into Google Like "How Do I Find the Best Jeweler," You Show Up Here …

Customers ask Google tens of thousands, if not hundreds of thousands, of questions each day. Questions like …

  • “How do you clean silver jewelry?”
  • “Who is the best jeweler in Portland, OR?”
  • “Who can fix a broken gold chain?”

Ranking for these keywords in Google proves that your website is an “authority” and can be trusted.

People Are Searching Differently For Jewelers Than They
Used To

Just take a look and see the increase in people searching for “jeweler near me” over the last five years.

jeweler trend

This screenshot above comes from a tool called Google Trends  — a tool created by Google. You can see the drastic increase in the number of people searching for “jeweler near me.”

See The Common Theme? You Want To Increase Your Jewelers Digital Presence Online To Be Found By Motivated Customers

At the end of the day, you want more customers in your city to know that you exist. Whenever they do a Google search online around jewelers, you want to show up over your competitors.

How Do You Get Tangible Results With Jewelers SEO Services?

Step 1: Comprehensive SEO Audit

Most SEO companies fail to complete this step. And it’s truly the most important step of all!

How can you reach your goals if you don’t even know where you are?

We recommend doing a comprehensive SEO audit to determine:

  • Your current SEO performance
  • Your current SEO errors
  • What your local competitors are doing
  • Your technical SEO performance
  • And more

Step 2: Local SEO Visibility Audit

The goal for SEO for jewelers is to increase what’s known as your “local visibility.” 

We use robust and powerful third-party tools to run an “SEO visibility test” on your business. This allows us to see how visible your business is on Google.

The report looks like this:

Step 3: Create a Roadmap Based on Data

We now have a lot of data from the SEO audit and the local SEO visibility audit. 

SEO for jewelers should be strategized based on data. Most other SEO companies don’t do this! They give you a “shot in the dark” at something they “think” will work. 

We recommend creating a comprehensive roadmap based on the data. If the data shows that your website is loading really slowly (which is negatively impacting performance), you should probably fix that first!

Step 4: Implement Highest Priority Changes First

Here’s where the magic begins to happen.

Not all SEO activities are created equal.

Updating the alt text for images on a 2017 blog post about diamond cuts won’t be as impactful as improving your home page’s content.

This is why, based on the data, you need to target the “low-hanging fruit” opportunities first. 

For instance: 

  • You don’t have a Google My Business set up? You should probably make that a priority! 
  • You don’t have Service Pages specifically for “Wedding” and “Anniversary?” You should probably build those first before worrying about your About Us Page’s images. 

Step 5: Local SEO Best Practices & Content Creation at Scale

Local SEO for jewelers comes down to 3 things:

  1. Consistent information that Google trusts
  2. Authority; and
  3. Accurate information

If your business has a different phone number on your website than what’s on your Facebook page, that’s a red flag for Google.

Here’s why:

If Google chooses to rank your business, they can’t trust that if a user picks up the phone and calls, they’ll actually get through to you.

Having consistent NAPs on high-authority directories across the internet is critical.

Now, when it comes to “authority,” that’s where content comes in. If you create content that answers the questions that your target audience is asking, Google will see your business as more authoritative than a jeweler that does not have much content on their site.

Step 6: Meticulously Track Data

The goal of SEO is to have a tangible impact on your jewelry store.

To increase website visitors. 

To increase phone calls. 

And to ultimately have those activities lead to increased revenue. 

To ensure your SEO campaign is performing, you have to track data. Build a comprehensive dashboard that gives insights into your:

  • Keyword rankings
  • Website visitors
  • Phone calls
  • And other important KPIs

Top 4 Common SEO Mistakes Made by Jewelers

All SEO is the same, right?

Actually, that couldn’t be farther from the truth.

Let’s take a look at some common mistakes jewelers make — so you’ll know what to avoid.

Mistake 1: They Don’t Fill Out Their Google My Business in Detail

You’ve heard it said that it’s all in the details, and that’s definitely the case with SEO for jewelers. 

Your Google My Business listing should have your:

  • Business name
  • Address or service area
  • Phone number(s)
  • Website URL
  • Business hours
  • Photos
  • Reviews; and
  • Blog posts

The more information you give about your jewelry store, the more likely it is that Google will rank you higher — and that potential customers will be able to easily find you.

Mistake 2: They Don’t List All of Their Services Properly on Their Website

Let potential customers know exactly what they’ll be able to get from you. Do you sell custom jewelry? Are you open on Saturdays? What other services does your store provide? Include all of it on your site.

Mistake 3: They Fail to Create Data-Driven Content That Adds Value to Their Target Audience

Do you repair broken jewelry? Offer discounts for returning customers? Specialize in wedding sets? Keywords for jewelry websites are the key here. Creating articles and blog posts that provide valuable information for customers seeking a jeweler — while also containing important keywords — is one of the best ways to be easily found on Google. 

Mistake 4: They Don’t Have a Repeatable Process for SEO

Asking your neighbor who “is good with computers” to plug a few keywords for jeweler SEO into your website content isn’t going to cut it.

Working with an SEO expert is the very best way to grow your jewelry business and allow potential customers to easily find you when they’re searching online.

Jeweler SEO Services Shouldn't Be 🍪 Cookie-Cutter — Everything Is 100% Customized To Your Business

SEO for jewelers is not the same as other types of SEO. But sadly, many other SEO companies treat it like it is. They use the same “tips and tricks” that they use in other industries, thinking that it’ll work with jewelers. But it doesn’t.

We treat your business as unique (because it is). We take an individualized approach to each industry (such as jewelers), to your specific city (NYC might be different from a smaller town in Arkansas), and your specific website (is your website built on WordPress or Webflow?).

5 Tactical Local SEO Strategies for Jewelers

Strategy 1: Google My Business Optimizations

This is an example of a florists Google My Business:


Actually, this is an example of the front-end of a Google My Business. The part that a Google searcher can see.

But we’re getting ahead of ourselves. Before we go any further, let’s back up:

Why do Google My Businesses matter for jewelers? Google My Business profiles are relevant and important ranking factors in order to rank in the Google Local Pack. If you forgot what the Google Local Pack is, below is a screenshot:


Optimizing your Google My Business helps you get found there.

And when you show up in the Google Local Pack, you WIN. You get more phone calls and website visitors than your competitors.

So, how do you properly optimize your Google My Business, so you get found in the Google Local Pack?

The answer is … wait for it … Comprehensiveness.

The best way to optimize your Google My Business is to provide information that is as comprehensive as possible.

There are many sections where you can provide comprehensive information, such as:

  • Your categories
  • Your main description
  • Your services
  • Your products; and
  • Your photos

Here’s a quick example that explains the difference between being comprehensive and not being comprehensive:

For your main description, you may just be inclined to write a sentence like… “We are a team of certified gemologists who are ready to help you with all your jewelry needs.”

But that is just one sentence … and Google allows 750 characters for the main description. Use them all! Do you repair earrings? Are you open on Sundays? What about evening hours?

Answering EVERY possible question is how you can be more comprehensive.

Strategy 2: On-Page SEO for Your Homepage and Location Pages

On-page SEO for jewelers is just a fancy way of describing the content on your website.

It includes things like:

  • Your title tags
  • Your meta description
  • Your header tags (H1, H2, H3)
  • Internal and external links
  • Your images
  • And basically anything that you can put on a website page!

Why does on-page SEO for jewelers matter? Because Google cares about it.

For single-location jewelers, the most important page on your website, from a local SEO perspective, is the homepage. For multi-location jewelers, the most important pages on your website are your location pages.

When doing on-page SEO for these pages, you want to implement SEO-friendliness through keywords while also providing as much comprehensive information as possible to the user (and Google).

For example, instead of a title tag like “Forever Jewelers – 503.111.1111” you can provide more context to Google by writing something like “Trusted Jewelers in Downtown Portland – Forever Jewelers.”

Strategy 3: Website Architecture Best Practices

This is an underrated SEO strategy for jewelers. Your website architecture and your sitemap are intimately connected.

Google crawls your sitemap to understand your website architecture, which in turn allows Google to understand what your website is about. 

Here’s what a sitemap might look like to Google.

Confusing, right? Don’t worry too much about it. Just know that when Google looks at a sitemap like this, it’s putting together what your website is about (which is really important for local SEO).

The main point is that your website structure should make sense hierarchically. Let’s use two of the main demographics jewelers serve – 1) weddings and 2) anniversaries.

Where should these pages live on your site? First, you should probably have a “services” page that has a URL structure similar to .com/services/

Now, any services that you offer (such as weddings and anniversaries) should live UNDER this main services page. Like this:

  • .com/services/weddings
  • .com/services/anniversaries

This seems obvious, but many websites do this totally wrong. There’s no vertical architecture. Instead, every page lives directly under the homepage. Like this:

  • .com/services/
  • .com/weddings/
  • .com/anniversaries/
  • .com/custom-jewelry/

With this structure, it’s not clear to Google that “Custom Jewelry” is a service that you offer. It’s just another page on your site!

Strategy 4: Content Creation at Scale

This is where it gets fun. Customers search for thousands of questions on Google every day.

Some are very local:

  • Best jewelers in Portland
  • Best wedding jeweler near Portland

Some are generic:

  • Is rose gold hypoallergenic?
  • Who can fix my necklace?
  • Can I replace a diamond?
  • Where can I find custom jewelry?

If you answer these types of questions through comprehensive blog articles on your website, it will do 2 things:

  1. You may rank in Google for these keywords that people are searching and therefore drive traffic.
  2. Google will take notice and see your website as an authority over your competitors. Google will think, “Wow, they’re answering all of these jewelry-related questions that users have. Their website is therefore more valuable than local competitors who haven’t answered any questions.”

Strategy 5: User Experience is a Bigger Deal Than You Think - Stop the Keyword Stuffing!

The old days are gone. Keyword stuffing … PBN link building … all the tricks that used to work. 

These days, Google’s getting smarter. And Google’s starting to understand that a user’s experience on a website is important.

What does this mean for you as a jeweler?

  • Make it easy for users to find what they’re looking for. They shouldn’t have to spend 5 minutes figuring out if you’re open on Sunday or not.
  • Make it easy for users to contact you. Your phone number should be clickable on a mobile device. Anything to make the user’s experience SUPER easy.
  • When writing content, you should actually offer value to the reader. Gone are the days of outsourcing writers who produce vague, keyword-stuffed articles. Your content should thoroughly answer the user’s questions and add value to them.

On Average, Our Jewelers SEO Services for Cost

31% Less Than Other SEO Companies

Compared to Other SEO Companies That Average Between $1.5k and $3k Per Month.

FAQs About Jewelers SEO Services

Here are the most common questions we’ve heard.

What is SEO Jewelers ?

SEO for jewelers is a form of marketing that helps jewelers increase their visibility in search engines, particularly Google. 

The specific SEO strategies that are used for jewelers vary greatly (which is why all SEO for jewelers is NOT created equal). 

Strategies include:

  • Keyword research
  • On-page SEO
  • Off-page SEO
  • Google Maps optimizations
  • Local SEO
  • Content creation
  • Landing page creation
  • PR 
  • And more

Why Is SEO for Jewelers Important?

SEO for jewelers is important because it allows you to get in front of your target audience (customers looking to find a jewelry store RIGHT NOW).

Think about how social media marketing for jewelers works: People are scrolling through Instagram or Facebook and stumble upon an ad for a jewelry store in their city. They might be actively looking for a jeweler, but it’s unlikely.

On the other hand, SEO puts you in front of motivated buyers looking for what you have to offer.

SEO for jewelers allows you to show up in Google for people actively looking for a jeweler. People searching for “best jewelers near me” or “jewelers in downtown Portland.” Ranking for those keywords has a MUCH higher conversion than people scrolling on Instagram.

How Long Does SEO for Jewelers Take To Work?

SEO for jewelers can take 1 week to 6 months for you to start seeing results. It depends on a variety of factors:

  • How big of a city you’re in
  • How long your website has been around
  • How high your website’s “domain authority” is
  • How your current SEO is performing
  • And much more

Some of our clients have seen 2x – 3x the phone calls within a month after starting their SEO campaign. Other clients don’t see noticeable increases in phone calls for 2 – 3 months.

Look at it this way:

If everyone could make a couple of quick tweaks on their website and rank overnight for the HIGHEST value keywords out there, like “best jeweler in New York City,” the internet would go haywire.

Things take time. Google built its algorithms that way for a reason.

What Jewelers SEO KPIs Should We Track?

SEO for jewelers should be meticulously tracked.

You want to know, with absolute certainty, that the money you’re investing in SEO is working for your jewelry store.

Because of that, you need to track certain metrics to ensure that the campaign is working:

  • Keyword rankings: Are you ranking on page 1 of Google for your most important keywords? How are your keyword rankings changing week after week? Month after month?
  • Organic website traffic: Is your organic website traffic from Google going up or down? Which keywords are driving the most traffic?
  • Online lead submissions: Are you seeing more online leads? How are they changing from month to month?
  • Phone calls: Are you getting more phone calls from people searching on Google? How are phone calls changing over time?

What Type of Content Should Jewelers Websites Have?

SEO for jewelers should include content that your target audience is searching for.

How do we know what keywords/content your target audience is searching for? We use advanced software and tools that give us insider information and data. For example, we know that 14.8K people per month (on average) search for “jewelers near me.”

So, with that being said, we do extensive keyword research to find the topics and questions that customers have. 

Questions like:

  • “Where can I buy a wedding ring in Portland?”
  • “Is silver jewelry hypoallergenic?”
  • “Where can I get my ring sized?”

If you create content that answers these questions, then you can potentially rank in Google when people search for these.

Also, Google will favor your site more than competitors because Google will have more trust in your site. 

What are the Most Valuable Jewelers Keywords for SEO?

Question-Based Keywords:

KeywordVolumeKeyword Difficulty
don roberto jewelers1480038
how did richard jewell die360061
how old is jewel360041
how to become a jeweler290048
may jewelers290044
what happened to richard jewell290059
did richard jewell sue240063
who is jewel married to240043
where is richard jewell now190054
how much did richard jewell settle for160055
is jewel married160044
was richard jewell guilty160062
what are jewel tones160041
what happened to the fbi agent who investigated richard jewell160057
why was india called the jewel in the crown160032
did the fbi ever apologize to richard jewell130048
how much do jewelers make130030
is richard jewell still alive130062
what time does jewel close130025
where does jewel live130045
who is richard jewell130061
did richard jewell sue the fbi100065
how much money did richard jewell get100051
what time does jewel open88034
who is jewel married to now88042
de beers jewellers72068
did kathy scruggs apologize to richard jewell72059
don basch jewelers72040
don victor jewelers72039
is kay jewelers good72048
is kay jewelers real72054
what happened to the fbi agents who investigated richard jewell72050
what is a jewel72048
what is a jewel vape72069
where is jewel from72050
will jewelers72036
does jewel take apple pay59036
what time does kay jewelers open59049
when is crown jewel590 
who is jewel59050
who is jewels dad59048
who owns jewel osco59053
a & g jewelers48037
a jewellers48042
a&j jewelers48041
did richard jewell do it48058
did richard jewell go to jail48059
how much is jewel worth48027
is jewel open on christmas48027
was richard jewell slow48060
what happened to jewel48059
what is richard jewell doing now48052
what time does jewel osco close48045
what time does kay jewelers close48070
when is wwe crown jewel480 
a jewel39054
don roberto jewelers rings39041
how do jewelers resize rings39053
how do you spell jewel39037
how much are the crown jewels worth39057
what are jewel tone colors39037
what is jewels net worth39027
what time does jewel osco open39037
what time is crown jewel 2021390 
when did richard jewell die39059
where are the crown jewels kept39050
who plays richard jewell39044
why did britain consider india its jewel in the crown39024
a and j jewelers32043
are kay jewelers diamonds real32043
does kay jewelers have layaway32044
does kay jewelers sell fake diamonds32034
does kay jewelers sell pandora32035
don roberto jewelers catalogs32036
how do you become a jeweler32045
how much did richard jewell get32052
how to draw a jewel32022
is jewel open32051
is jewel open on thanksgiving32026
is jewel open today32031
is jewel still married32041
what does jewel mean32042
what is jewels real name32041
where to watch richard jewell32045
who is jewel dating32039
who is jewel’s father32049
who owns kay jewelers32050
who was richard jewell’s attorney32056
de’s jewelers26032
does kay jewelers buy jewelry26046
does kay jewelers buy rings26049
does kay jewelers pierce ears26018
how to be a jeweler26043
is jewel open on easter26031
is richard jewell alive26061
what are the crown jewels26050
what does jewels mean in watches26036
what does run the jewels mean26041
what is the most expensive jewel26051
what time can i buy alcohol in illinois at jewel26029
when does jewel close26036
where can i buy a jewelers loupe26048
where is jewel now26052
where is richard jewell today26051
who is jewels mother26034
who owns jared jewelers26065
a and g jewelers21029
can a jeweler make a ring bigger21045
did richard jewell die21059
did richard jewell get a settlement21050
does jewel sell stamps21017
does kay jewelers buy back rings21040
does kay jewelers resize rings21035
don roberto jewelers near me21028
how tall is jewel21030
was richard jewell convicted21057
what are the three jewels of buddhism21047
what do jewels do in a watch21044
what time does crown jewel 2021 start210 
what time jewel close21045
who are jewels parents21045
who is run the jewels21055
who owns the crown jewels21054
why do watches have jewels21038
a & j jewelers17041
did richard jewell win his lawsuit17058
don roberto jewelers payment17025
how much do jewelers charge to cut off rings17027
how much does jewel pay17039
how much does kay jewelers pay17047
how much is an ipass at jewel17017
how much was richard jewell awarded17060
how old is the singer jewel17042
how to spell jewel17026
how to watch richard jewell17044
is jewel osco only in illinois17041
is kay jewelers good quality17045
is kay jewelers real diamonds17046
is reeds jewelers legit17033
is richard jewell a true story17056
is richard jewell guilty17059
is richard jewell on netflix17044
is richard jewell’s mother still alive17044
may jewelers gold price17014
what happened to fbi agent in richard jewell case17049
what is a jewel pod17058
what is jewel doing now17046
what is the most expensive jewel in the world17048
where can i watch richard jewell17037

Main Keywords:

KeywordVolumeKeyword Difficulty
kay jewelers224000080
jewel osco67300095
richard jewell30100082
jewelers near me110000100
jewel near me9050047
jared jewelers7400079
kay jewelers near me7400065
fred meyer jewelers6050072
jewel osco near me4950051
jewel singer4950066
jewel staite4950049
run the jewels4950074
valentina jewels4950044
fragrant jewels4050064
kay jewelers credit card4050071
jewels jade3310042
kay jewelers outlet3310053
reeds jewelers3310080
richard jewell movie3310061
jewel osco pharmacy2710059
jewel tones2710042
jewelers mutual2710063
jewel ad2220054
jewel covid vaccine2220031
jewel kilcher2220076
jewel osco covid vaccine2220055
jewel weekly ad2220063
kay jewelers engagement rings2220044
kay jewelers rings2220073
littman jewelers2220059
crown jewels1810069
jewel osco weekly ad1810065
k jewelers1810075
kay jewelers necklace1810055
malani jewellers1810056
dana jewell1480032
don roberto jewelers1480038
jerry jewell1480048
jewel hours1480031
jewel orchid1480035
kevin jewelers1480044
richard jewel1480076
richard jewell film1480062
evry jewels1210036
hannoush jewelers1210037
jewel of the nile1210061
jewel songs1210077
jewel vape1210073
kay jewelers sale1210067
signet jewelers1210067
the jewel is in the lotus1210044
ben bridge jeweler990053
bobi jewell990050
geri jewell990050
gordon’s jewelers990057
jewel grande montego bay990053
jewel osco hours990067
jewel osco vaccines990055
jewel quest990051
jewelers loupe990052
kay jewelers earrings990046
kay jewelers payment990074
kay jewelers promise rings990035
long’s jewelers990059
morgan jewelers990049
new york jewelers990068
richard jewell netflix990073
the m jewelers990047
totaram jewellers990050
willie jewels990030
alv jewels810037
crown jewel 2021 results8100 
dainty jewells810033
day’s jewelers810059
jewel harris810035
jewel nude810012
jewel of india810039
jewel osco vaccine810057
jewel restaurant810050
jewel staite nude810036
jewel weed810049
jewel you were meant for me810041
kay jewelers promo code810084
lisa jewell810062
london jewelers810054
m jewelers810053
michaels jewelers810050
raj jewels810056
rogers jewelers810052
ruby jewel810032
titan jewell weatherspoon810029
adinas jewels660044
alberts jewelers660037
brazilian jewel tarantula660022
court jeweller660045
crown jewel660063
happy jewelers660050
jacob the jeweler660052
jewel badgley mischka660050
jewel butt plug660025
jewel cave660055
jewel of the seas660051
jewel osco ad660065
jewel tone colors660042
jewell loyd660045
kay jewelers bracelets660040
kay jewelers credit card login660074
kay jewelers wedding rings660069
lisa jewell books660031
mayors jewelers660045
richard jewell cast660047
shyne jewelers660057
smyth jewelers660055
windsor jewelers660050
wwe crown jewel 2021 results6600 
barmakian jewelers540051
croc jewels540045
face jewels540050
grt jewellers540060
hamilton jewelers540053
jared jewelers near me540074
jensen jewelers540044
jewel beetle540042
jewel foolish games540031
jewel just for you540056
jewel net worth540033
jewel who will save your soul540044
jeweled sandals540045
jewelers bench540027
josey jewell540042
kalyan jewellers540073
kameswari jewellers540036
kay jewelers com540055
kay jewelers locations540046
nancy jewel mcdonie540055
sterling jewelers540060
super jeweler540061
valentina jewels porn540037
yasini jewelers540050
jewel cave national monument440055
jewel cichlid440033
jewel de nyle440038
jewel nightclub440051
jewel osco chicago440058

How To Work With Us

First of all – we don’t work with all jewelers.

We only work with jewelers who:

  • Are ambitious about growing their business
  • Have the bandwidth to take the growth that will come from working with us
  • Treat their employees and their customers well

If that sounds like you, then go through the easy process below:

Step 1

Request a 'Free SEO Audit'

This process takes about 2 minutes.

Step 2

Check Your Email

In less than 24 hours, one of our talented SEO specialists will send you a 3-5 minute customized video analysis. It will explain opportunities for you to outperform competitors.

Step 3

Sit Back And Watch Your SEO Skyrocket

Just look at our case studies of the success that other Portland businesses have seen. You can have the same results.

If you’re looking for SEO growth, we can help. Give us a call today to learn more about our pricing and availability. 

Let's Take Your Jewelry Store From The "Best Kept Secret" To The "Most Sought After Brand."